Low Road for Selling Usability
–Reduced development and support costs
–Point out frustration, high error rates due to
complex systems
–Point out successes of competitors
High Road for Selling Usability
–Greater
quality and user satisfaction
–Well designed interfaces è shorter learning times, lower error rates
Business Case
–Karat (IBM) reports $100 payoff for every $1
spent on usability
Management Support Crucial
–Awareness of importance of usability
–Battles for control between usability and
software engineers