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Diversity of Users & Rapid Change |
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Diverse users, diverse computers, diverse
skills, diverse … |
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Rapid evolution of technology and expectations |
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Short attention span |
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Common Sense |
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No right way to design |
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Make it short |
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More likely to be read and remembered |
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Cut in ½ and cut in ½ again |
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Don't make me think |
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Get rid of question marks - each item has clear
purpose |
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Make it work at a glance |
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People have little time |
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Support intented task - manage expectations |
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Alignment |
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Don't Mix Alignment Styles - Simplicity |
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Create Sufficient Left Margin |
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Constrain Total Width of Page |
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Proximity |
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Related Things Close Together |
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Spatial Separation = Conceptual Separation |
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Repetition & Consistency |
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Grid Layout, Navigation, Graphics Color Coding,
Typeface |
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Creates Ease of Use |
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Contrast |
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Bigger, Bolder, Color, Spatial Distance |
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Guide the Eye and Create Visual Hierarchy |
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Concise, SCANABLE and Objective by Jacob Nielsen |
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People scan page |
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Study: 79% always scanned + only 16 % read
word-by-word. |
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Make pages “scanable” |
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Start with conclusion |
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One idea per paragraph |
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Half the word count (or less) than conventional
writing |
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Highlighted keywords |
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Meaningful sub-headings (not "clever"
ones) |
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Bulleted lists |
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Credibility important and increased by: |
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High-quality graphics |
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Good writing |
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Use of outbound hyperlinks |
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