• Design for Scanning
Make text short - cut words
• Make page work at a glance
Sufficient left margin,
640x480 = main message
• Create Visual
Hierarchy
• Make obvious
what you can do
• Make obvious
what is clickable
• Don't make users think
Get rid of question marks
Each item = clear purpose
• Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding,
Typography
User Behavior č
Design Implications
Scan pages - don't read them
Look for
anything = Search Interest
Decide quickly
Choose first
“reasonable item”
Muddle through
Don't figure
out how things work
Resist forming
models