User Behavior ่ Design Implications ่ Design Specifics
Sans Serif type is easier to read
on screen
Column width proportional to type size
Bold and italic for small blocks of text
Enough contrast between type
& background
Design for Scanning
Make text short - cut words
Make page work at a glance
Sufficient left margin,
640x480 = main message
Create Visual
Hierarchy
Make obvious
what you can do
Make obvious
what is clickable
Don't make users think
Get rid of question marks
Each item = clear purpose
Repetition & Consistency
Grid Layout, Easy Navigation,
Graphics, Color Coding,
Typography
User Behavior ่
Design Implications
User Behavior ่
Design Implications ่ Design Specifics
Scan pages - don't read them
Look for
anything = Search Interest
Decide quickly
Choose first
reasonable item
Muddle through
Don't figure
out how things work
Resist forming
models