Alignment
–Don't Mix Alignment Styles - Simplicity
–Create Sufficient Left Margin
–Constrain Total Width of Page
Proximity
–Related Things Close Together
–Spatial
Separation = Conceptual Separation
Repetition
& Consistency
–Grid Layout, Navigation, Graphics Color Coding,
Typeface
–Creates Ease of Use
Contrast
–Bigger, Bolder, Color, Spatial Distance
–Guide the Eye and Create Visual Hierarchy