Prof. Anselm Spoerri
Web Design Summary
3
Design Implications
Scan pages - don't read them
•
Design for Scanning
Make text short - cut words
•
Make page work at a glance
Sufficient left margin,
640x480 = main message
•
Create Visual Hierarchy
Look for anything = Search Interest
Decide quickly
Choose first “reasonable item”
•
Make obvious what you can do on a page
•
Make obvious what is clickable
Muddle through
Don't figure out how things work
Resist forming models
•
Don't make users think
Get rid of question marks
Each item = clear purpose
Stick to what works
•
•
Repetition & Consistency
Grid Layout, Easy Navigation, Graphics,
Color Coding, Typography