Diversity of Users & Rapid Change
–Diverse users, diverse
computers, diverse skills, diverse …
–Rapid evolution of
technology and expectations
–Short attention
span
Common Sense
–No right way to design
Make it short
–More likely to be read and remembered
–Cut in ½ and cut in ½
again
Don't make me
think
–Get rid of question
marks - each item has clear purpose
Make it work
at a glance
–People have little time
Support
intented task - manage expectations