Summary | Audience | Task | Navigation | Functionality
Support tasks users need to
accomplish?
Users want to find a specific item
or browse for items in a specific category.
Both "targeted search" and "browsing" are well supported.
Search is located towards the top of the page and easy to use.
Support both experienced and
inexperienced users?
The search interface offers "Options" as well as "Power Search."
User expectations meet?
Yes. Major categories are broken
into meaningful sub-categories and so forth.
Once an item is found, users can read reviews and opinions of other users.
Links to related items are also provided.
A richness of information awaits the users without overwhelming them.